Eringold: Building a Website That Matches 30 Years of Reputation
Home / Case studies / Eringold: Building a Website That Matches 30 Years of Reputation
Eringold is a family-run livestock nutrition business based in County Armagh, supplying milk replacers and feeding solutions to farmers across Ireland and the UK for nearly 30 years. Known for its proven products and strong customer relationships, the company had built a trusted reputation offline, but needed a professional online presence to reflect it.
At first, the owner was unsure how much time and effort the website project would demand. With a busy business to run, he expected to be heavily involved in providing content and direction. But the Grofuse process is different!
We handled everything: from market research and brand messaging to layout design and product structuring. The final result was a fully developed, on-brand website that clearly communicates Eringold’s offering, supports their customers, and positions the business for continued growth.
Client Goals
Eringold approached Grofuse with a clear objective: to bring their trusted, long-standing livestock nutrition brand online with a website that felt professional, informative, and aligned with their reputation. But there was also an underlying concern that building the site would demand more time, input, and effort than they could spare.
Their key goals included:
- Build a professional, modern website that reflects the quality of their products and decades of trust in the farming community.
- Clearly structure a wide product range across species, with dedicated landing pages that are easy for farmers to navigate.
- Tell the Eringold story with honesty and warmth – from its origins to the people behind the brand.
- Make it easy for farmers and stockists to find what they need – from feeding advice to local suppliers.
Avoid a demanding or time-consuming process – they wanted a partner who could take the lead, not just follow instructions.
What We Did
We transformed Eringold’s website from a blank slate into a fully structured, brand-aligned digital platform — handling strategy, content, design, and imagery. The goal was to showcase their trusted livestock nutrition range in a clear, modern, and farmer-focused way.
Brand & Market Alignment
We explored Eringold’s story, values, and audience to define a tone that’s informative, down-to-earth, and trustworthy. This guided everything from headline phrasing to calls-to-action, ensuring genuine connection with farmers and stockists.
Content & UX Strategy
Starting from scratch, we built a logical structure with species-specific pathways (calf, lamb, kid goat, piglet), product pages, and brand storytelling. Each user journey was designed for easy navigation — whether finding feeding guides, stockists, or product details.
Full Website Copywriting
Grofuse wrote every word — homepage messages, product descriptions, species pages, brand timeline, and calls-to-action — striking the right balance between technical clarity and accessibility.
Consistent Product Page System
We created a clean, benefit-led layout for all products, highlighting key features, usage, and advantages in an easy-to-scan format.
Locate a Stockist Feature
We developed a county-based stockist map for quick access to local suppliers, including a prompt for new stockist enquiries to support expansion.
Optimised for Mobile
With many users browsing on the go, the site was built for seamless mobile and tablet performance, ensuring fast load times and clear layouts.
The Grofuse Experience
We managed the full process end to end, allowing the Eringold team to stay hands-off while we delivered a polished, purpose-built website that tells their story and drives future growth.
The Result
Eringold’s new website has given the business a digital presence that finally matches the reputation they’ve built over the last 30 years. It’s structured, professional, and easy to navigate, helping farmers quickly find what they need while also communicating the full depth of the Eringold range.
The brand story now lives online in a way that’s authentic and engaging, giving new customers confidence and long-time clients a deeper connection to the business. Every page, from product listings to the stockist directory, works hard behind the scenes to support daily operations and future growth.
But just as importantly, the process itself was seamless. What began with concerns about how much time the project might demand turned into a genuinely smooth experience. The Eringold team were surprised by how little they had to do, and how well we understood their business without needing to be hand-held.
The client was thrilled with the outcome and left a 5-star review, praising the Grofuse team for making the process effortless, delivering outstanding quality, and exceeding expectations across the board.
Subscribe to our newsletter for exclusive tips and insights on growing your business